The Artsci Blog

Artsci Logo Evolution

James Biller

Artsci Logo Evolution

The old Artsci logo was cool, but it wasn't what we needed as a brand. The cursive letters weren't easy to read, and the meticulous coloring of each of the planets divert your eyeballs. The sun dotting the 'i' dominates rather than compliments the planets beside it on the paint palette.  The new logo is far less overwhelming and uses an attractive hue of blue to ease your eyes. The only color besides blue is found on the paintbrush that has replaced the sun-dotted 'i'. If you take a closer look onto the palette of the planets, you'll see which planet it...